Google Analytics is the industry’s most well-known and widely utilized analytics platform.
It may, however, take some time to become acquainted with the platform.
With so many data visualization and reporting choices, figuring out how to use Google Analytics to its greatest potential can take a long time.
There are a couple of options for dealing with this:
- Hire people who are already qualified in Google Analytics.
- Without certification, try to figure out analytics on your own.
- Obtain certification for someone on your team.
Option 3 is, for the most part, the quickest and most cost-effective way to get the most out of analytics in the long run.
The Google Analytics certification provides you with a valuable tool for improving your marketing, better serving your target audience, and expanding your customer base.
The following is a walkthrough of the certification process as well as some of the most significant answers for google analytics individual qualitfication exam.
The Certification Methodology
Step 1: Become a Google Partner.
The first step is to join Google Partners, as you must be a Partner in order to take the GAIQ.
This can help you in your career because Google Partners comes with a certificate that demonstrates you’ve been certified in several Google areas (providing you pass the content exams). Others will recognize you as an expert if they see your badge.
In June 2021, Google Partners will launch a new “Google Partners Badge,” which will be available to individuals and businesses who match the new criteria.
Accounts must fulfill new standards in three distinct categories to get the new badge:
Performance. \sSpend. \sCertification.
The Ads manager must have a minimum optimization score of 70% in the performance category. Over the course of 90 days, an account must spend $10,000. In addition, Google Analytics certification is required for at least 50% of account strategists.
If the company meets the new requirements, the account will receive a new badge demonstrating their knowledge and proficiency in the Google Analytics program.
Being Google Analytics certified will increase your marketability to firms trying to earn the Google Partners Badge.
This is fantastic to include on your CV or LinkedIn page, as well as to have affiliated with your company.
In a nutshell, you should surely take this first step.
Step 2: Take the GAIQ Assessment.
Although taking the exam is technically the following step after signing up for Partners, we recommend studying between steps 1 and 2 unless you’re already an expert in Google Analytics.
At the very least, study about the exam – how it’s structured, time limitations, question styles, and so on (which we’ll go over below).
Anyone interested in learning more about Google Analytics should start with Search Engine Journal’s Google Analytics tutorial.
Google, thankfully, offers IQ courses to teach students about their programs and prepare them for these certification examinations.
These courses cater to a wide range of users, from novices to experts, so there’s something for everyone.
We recommend reviewing information from the following courses (though you should adjust the study material to your ability – there’s no need to start from the beginning if you’re already a proficient user):
Beginner’s Guide to Google Analytics
- Google Analytics with advanced features.
- Google Analytics for Power Users is a guide for those who want to get the most out of
- Getting Started with Google Analytics 360 is a step-by-step guide on getting started with Google Analytics 360.
- The courses are available here.
Udemy is another excellent resource for all things analytics, with a variety of Google analytics courses available for both new and seasoned users.
While Google has a lot of tools for being certified, they aren’t ideal for individuals who want to learn how to use what they’ve learned in the actual world.
There are a variety of data bootcamps available online that will teach you all you need to know about Google Analytics, including best practice tips and tactics.
There’s also a Google Analytics YouTube Channel with excellent reviews for anyone interested in learning more about the product.
After you’ve gone over all of the material, you should spend some time learning about the test itself.
Because the GAIQ is divided into modules, you can take it one subject at a time.
The exam is advertised as being 60 minutes, however it actually takes 90 minutes from start to end.
There are 70 questions in all, with multiple choice and True/False options. The timer starts counting down as soon as you start the exam, and you are unable to click pause for any reason, and a passing score is 80 percent or greater.
If you fail the exam, you must wait seven days before taking it again.
Finally, before beginning the real exam, we recommend taking numerous practice examinations. Free practice tests can be found here. This site isn’t affiliated with Google, yet it has a lot of positive feedback.
Remember that these practice exams are believed to be more challenging than the actual GAIQ, so if you pass a couple of them, you’re probably ready for the real thing.
After passing the GAIQ, you’ll earn a certificate that will appear in your Google Partners account (the badge we mentioned previously), and everyone will know you’re an analytic genius.
Is Google Analytics Certification, on the other hand, worthwhile?
Is it really worth it to go to all this trouble? Getting certified is definitely no walk in the park, so is it really worth it to go to all this trouble?
Yes, in a word.
But it’s not only for the certificate, badge, or extra bullet point on your resume.
You’ll probably learn a lot of useful analytic knowledge in preparation for the test, far more than if you merely use the application to pass the time.
You’ll get in-depth knowledge of key Google Analytics capabilities, which you can subsequently share with your boss and coworkers. Because this is an in-demand position right now, you’ll be deemed a qualified web analyst, which should open up job options or assure job security.
The core of SEO, social media marketing, and search engine marketing, among other things, is analytics.
If none of this is enough to persuade you, keep in mind that you’ll be able to share your enthusiasm (and knowledge) for analytics with anyone who wants to learn.